What Is Your Business For?

Sure, you create art, or make a product, or provide a service. But why?

Your business is just a system. It’s an entity that exists to allow you to make the change on the world that you seek to make.

There’s likely a deeper reason than “because I like to make music”. Why? Why do you make music? What is it that is driving the creativity and the work?

It’s not just how you make it either. “I make music by looping a recording and adding an instrument at a time” is a cool way of making music, but it’s not your reason for making it.

Your business is the system you use to create the change in the world you seek to make. If you can figure out why you’re out to make it, you’ll gain more clarity on how to set up your business and perfect the system.

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