I was sitting down with a photographer friend the other day and the question came up about doing collaborations and free work.
When do you chose to do it?
Under what circumstances?
Canvas Theory
The canvas theory (or “Canvas Strategy”) is a concept Ryan Holiday wrote about in his book Ego is the Enemy. The concept is simple: when you want to work with someone, offer to hold a canvas for them to paint on. You can take that as face value, but it tends to limit you to …