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Creating Demand | DAREN SMITH

Creating Demand

Can you actually create demand? Can you inject a desire into another person to the point of taking action, such as buying your art, coming to your show, investing in your movie, or signing you as a client?

No. I don’t think you can.

You can only respond to demand. That goes for you as a creator and you as a “buyer” (insert: agent, publisher, consumer, reader, inverstor…)

If you’re a creative, you can only work to be so good they can’t ignore you, and help to surface the desire “they” already have in them. Then the demand comes, and you are simply responding to demand.

Look for where there is already demand.

Find the customer base that already wants what you are creating. Find the people looking to invest in the future you’re crafting for yourself and for the world, and you’ll find that there’s plenty of demand for you and your work.

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